Ever since the Xbox 360 launched in South America in 2006. I've had a fascination with the continent and specially, the country of Brazil. Throughout school Brazil was always part of the BRIC countries (an acronym that refers to the countries of Brazil, Russia, India and China) that would get a mention in my business, marketing and ...
IKEA used the recession to strength its business and unlike most retailers, reinvest in itself instead of cutting costs and laying off employees. To strength their growth, IKEA had to do four things: lowering operational costs, increasing volume, develop an even better-functioning supply chain and empowering workers.
In the long run, this ...
Psychologists have defined six traits that they have seen in shoppers and now they are seeing these same traits in social commerce. It's more important to understand your market and the mini communities within your larger community. I strongly stress that these trait are about shoppers at the end of the day. If you sell a product or a ...
Strategy... every agency does it differently and if Forbes is to be believed, there is no secret sauce with how agencies come up with a strategy. However, I respectively disagree as there may be no "secret sauce" as much as there is a strong methodology within each agency.
Mark Pollard, VP of Brand Strategy at Big Spaceship, shares how ...
Do you or I and anyone for that matter have free will?
That's the question being brought up again by researchers from across the globe. More Intelligent Life is looking into the topic of neurons vs free will, which is truly a more complex subject then we care to admit. Instead of it being so black and white, it's more a matter of grey. ...
We're starting to get close to end of the first month of 2012. Reading is always on peoples list and we've a couple great posts related to strategy books to get you reading in 2012. The posts were put together by Johnny Bennett (@johnnybennett) , Digital Strategy Director at Syzygy Group and Griffin Farle y (@griffinfarley), Strategy ...
Tony Schwartz is the president and CEO of The Energy Project and a great speaker (see his 99% Conference video below).
Even though his video below and current article, How to Accomplish More by Doing Less,on HBR is applied to people and those in the creative industry. In today's economy, it should be applied to company's big and ...
Michael Porter, the world's leading authority on competition and strategy, gives and insightful look at his top ten items that make a company achieve and know they have a strategy. Most companies think they have a strategy when they don't.
* Competitive advantage is not about beating rivals; it's about creating unique value for customers. ...
Tom Webster who is the VP of Strategy at Edison Research talks to the crowd about the topic of social media monitoring. Webster discusses how to move beyond "mentions' and other meaningless metrics, and talks about the evolution of what monitoring can and must become.. valuable research.
You can check out Tom's blog for more about his talk ...
If there’s anything that cognitive psychology studies have made clear over the years, it’s that humans can be exceptionally gullible. With a little push, we’re prone to developing false beliefs not only about others but also about ourselves with equal prowess — and the results can be, well, hard to believe.
Check out the piece at ...
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