Report: This article based on a forthcoming report looks at why being special & different is no longer just for the younger generation:
The behaviours we're seeing based purely on age aren't really as indicative as other behaviours based on more psychological or emotional factors," says Segal. "Nonetheless, no-one's really come forward ...
Study by Cologne University concludes that chewing makes advertising ineffective; The
#digitalplanning workshop from Johanna Beyenbach
When you fail to plan, you plan to fail they say. This deck looks at digital planning for the social network world. Dig in and learn something
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Digital Strategy 101 from Bud
The Planner Survey 2012/2013 from Heather LeFevre
Results from our 2012 Planner
We're big fans of changing behavior over here at eat:Strategy and though it can be tricky and some would say impossible. It does happen from time to time. This article really delves into people, passion and how irrational we can really be as a society.
Adam Smith’s actors in The Theory of Moral Sentiments are driven by an internal struggle ...
Strategy Playbook from Ana Andjelic
Create a systemic, proactive and continuous growth that builds on the agency’s existing strengths without diluting its unique
Last week Martin Weigal, VP of Planning at W+K, was speaking about nurturing great creative.
The crux of his talk was about most research being useless, which happens because we do research to backup what we already think or we're researching the wrong area to late into the creative process. However, one area he felt we could all boost was ...
Generating insights is not something that happens out of thin air. As much as we would love that to be the case in our profession. The team over at FutureLab has a piece saying that to develop contextual insights, one needs to be empathetic:
They list six habits of highly empathic people including:
Challenge prejudices and discover ...
eat:Strategy works to raise the brain trust in our community, made up of diverse backgrounds, through our blog, videos and conference.
We'll let you know about our next conference and the occasional piece of news.