Behavioral Economist: Impulse vs Passion and the Reality of Changing Behavior
We're big fans of changing behavior over here at eat:Strategy and though it can be tricky and some would say impossible. It does happen from time to time. This article really delves into people, passion and how irrational we can really be as a society. Adam Smith’s actors in The Theory of Moral Sentiments are driven by an internal struggle ...
Strategy Playbook: How To Grow Your Agency
Strategy Playbook from Ana Andjelic THE CHALLENGE Create a systemic, proactive and continuous growth that builds on the agency’s existing strengths without diluting its unique
Nurturing Great Creative Through Insights
Last week Martin Weigal, VP of Planning at W+K, was speaking about nurturing great creative. The crux of his talk was about most research being useless, which happens because we do research to backup what we already think or we're researching the wrong area to late into the creative process. However, one area he felt we could all boost was ...
How Do You Generate Deep Contextual Customer Insights?
Generating insights is not something that happens out of thin air. As much as we would love that to be the case in our profession. The team over at FutureLab has a piece saying that to develop contextual insights, one needs to be empathetic: They list six habits of highly empathic people including: Challenge prejudices and discover ...
The Difference between Strategy and Tactics
If there is one discussion we can't have enough of it is this. What is the difference between a strategy and a tactic? I've heard clients, CEOs and Heads of XYZ Department get it wrong. Beyond a great video from our conference last year. I thought his handy chart from Jeremiah Owyang would be a great way to kick off the year: The ...
Gonzo User Research: Fast, Dirty & Cheap
Brian Millar, strategy director at Sense Worldwide, has a great piece on 4 Secrets For Doing Gonzo User Research. He offers his tips, tricks and experiences to help you do your research faster: Get Physical Do Some Deep Hanging Out Enlist Help (or Barefoot Ethnographers) Start A Research Amnesty Out jobs are rarely as easy as the ...
Digital Strategy Toolbox
Digital Strategy Toolbox from Julian Cole The very smart Julian Cole over at BBH has put together this killer, I don't use that word lightly, deck on free tools you can use to help build insights for your client's as well as use the tool to do competitive, category and environmental research. Make this your Christmas reading and hit the ...
Emerging Trends at the Intersection of Culture and Technology
Inventioni.st, out of Deutsch LA, has officially launched this month. The team is run by bud_caddell and has a pretty good mandate to invent brands for start-ups and large organization. They recently put out a white papper, Emerging Trends at the Intersection of Culture and Technology, looking at the trends rising from the ...
Planner Survey 2012
It's that wonderful time of the year. And no I don't mean Christmas. It's time for another Planner Survey 2012 from the lovely @hklefevre. Who should taje this survey? Anyone working as: Account/brand/strategic planner in any company or role Freelancers Unemployed Planning interns Students studying to become planners What I ...
eat:Strategy Conference 2012 Videos
If you missed out on the chance to attend this year's conference or want a reminder. Then I've some news for you! Our videos are now live. Learn why "the ideas that help you survive may also trap you" from Mark Pollard, VP of Strategy at Big Spaceship down in New York. Or if you work at a large multi-national organization like ...About
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